Reason why digital marketing is better than traditional marketing
- 1: Higher Level of Customer Engagement
- 2: Ease of Measuring Results
- 3: Bigger Audience Range
- 4: Less Expensive & More Effective
#1: Higher Level of Customer Engagement
Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction.
Whether it is through social media comments or email messages.
Your target audience is instantly connected with you through various digital marketing channels.
Your brand can also easily build better and long-lasting relationships with customers by interacting with them via video, surveys or webinars.
Your business performs better when it runs in conjunction with the requirements of your customers.
And digital marketing lets you do that as you can engage with customers and solve their issues/problems without wasting time.
#2: Ease of Measuring Results
When you give away brochures, distribute fliers or advertise in magazines, you don’t know how far your marketing is going to be successful.
You may be headed in the wrong direction, but there’s no way to tell.
Unlike traditional marketing, digital marketing lets you measure results. It allows you to play a clear-sighted marketing game, rather than a blind one.
You have access to a ton a information about your prospects and customers to help you understand where you are going.
Right from how many people are visiting/leaving your website to what percentage of them are converting.
Imagine the level of tweaking/testing you can do with digital marketing, which is literally absent in traditional marketing.
#3: Bigger Audience Range
Traditional marketing is limited in many ways.
But one of the biggest restriction that comes with it is the inability to go beyond a regional or local audience.
Your business may not be geographically-bound, so why limit your reach?
Using digital marketing, you can create a highly customized campaign and widen your reach to different cities or even different countries.
So say goodbye to the blanket approach that traditional marketing takes and say hello to digital marketing that lets you alter your campaign…
…based on how far you want to go.
#4: Less Expensive & More Effective
When it comes to spending money on marketing, your return on investment decides whether your campaign was successful or not.
There’s no surprise that digital marketing fetches you a better ROI because it’s cheaper than traditional marketing/advertising in more than one way.
Would you rather invest in an advertisement where you pay based on performance or in a costly newspaper ad that is seen by a limited audience?
